This is a glimmer of hope in an otherwise very bleak powersports industry. The fact that BMW is adding dealers may just be wishful thinking, but I suspect that they are planning on converting some owners of other brands. BMW has a great lineup now with the addition of the 1000 RR in their sportbike stable. In reality, I suspect that if BMW prices their bikes aggressively, and the exchange rate cooperates, they will be able to poach a few customers from the Japanese brands and possibly Ducati as well.
Press release from BMW-
BMW Brand Targets Growing Number of Dual-Sport Riders
Woodcliff Lake, NJ – February 10, 2009… BMW Motorrad USA has announced the opening of eight new dealerships within the past five months to better serve BMW motorcycle customers in new and underserved markets.
“In 2010 and beyond we will continue to identify growth opportunities for the BMW brand in markets that do not currently have a BMW motorcycle dealership by partnering with new or existing motorcycle dealers in those areas,†commented Todd Andersen, BMW Motorrad USA Marketing Manager.
The newest authorized BMW dealerships include:Â Van-Wall Powersports in Perry, IA; BMW Motorcycles of Chattanooga in Chattanooga, Tenn.; Bergen County BMW Motorcycles in Rochelle Park, NJ; Montgomeryville Cycle Center in Hatfield, PA; BMW Motorcycles Tulsa in Tulsa, OK; BMW Motorcycles of Spokane/Westside Motorsports in Spokane, WA; BMW Motorcycles of Utah in Sandy, UT; and Kissell Motor Sports in State College, PA.
“Our dedicated dealer network was the key to our success last year,†added Mr. Andersen, citing the fact that BMW Motorrad USA outperformed the industry for the 2nd year in a row in 2009 despite an overall motorcycle industry decline of 41 percent. “Our dealers continued to serve our customers well thanks to new products like the K1300 GT, K 1300 S, and the new S 1000 RR Superbike, as well as attractive financing programs from BMW Financial Services.â€
0 Comments