With the pricing on Japanese 1000cc Sportbikes in the 13K range, BMW is being quite aggressive with their new S 1000 RR price. At 13,800.00, it is right in the mix and will put a lot of pressure on the Japanese big 4 to cut prices. But the other big story is the Italians- Ducati and Aprilia. With BMW undercutting the price of their big bore Superbikes, it will be interesting to see how they respond.
BMW MOTORRAD ANNOUNCES PRICING FOR S 1000 RR
Woodcliff Lake, NJ – July 15, 2009… BMW Motorrad USA has announced that the long-awaited S 1000 RR sport bike – expected to arrive in U.S. dealerships in December — will have a manufacturer’s suggested retail price of $13,800. A Pre-Sale Program is currently under way through December 31, 2009 to ensure that interested customers can secure themselves a place in line when the bike arrives in US dealerships in early 2010. Interested consumers should visit their local dealer or www.BMWPlanetPower.com for more information on the Pre-Sale program.
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