Sounds crazy, but the press release says it all. I suspect that Ducati is very happy about getting their name and bikes in front of the cameras. But, I really don’t know if the Teutul’s are really “Ducatista” material. Time will tell.
PRESS RELEASE:
PREMIUM CUSTOM CHOPPER BRAND ‘ORANGE COUNTY CHOPPERS’ TO BUILD UPON SUCCESS WITH NEW DUCATI DEALERSHIP IN NEW YORK
Custom Ducati Monster 1100 to be Unveiled at 10th Anniversary Celebration April 23
Cupertino, Calif. (22 April 2009) – Ducati North America announced today that the leaders of cutting-edge custom choppers, the famed Orange County Choppers and stars of TLC’s “American Chopper”, will debut a single-branded Ducati dealership, officially called ‘Ducati Hudson Valley’ at its Newburgh, New York location.
Marking 10 successful years in the custom-chopper business, OCC’s Paul Teutul Sr. felt the need to expand the dealership to include more of what is hot in the two-wheeled marketplace by incorporating Ducati’s motorcycles, apparel and destination dealership-feel.
As part of the anniversary celebration, OCC will debut a highly anticipated custom Monster 1100 to coincide with the dealership launch activities. The bike will not be a chopper but will definitely appeal to their audience. Motorcycle fans can see the full Monster 1100 unveil later this season on an episode of TLC’s “American Chopper” (Thursday, 9 PM ET/PT).
“Ducati Hudson Valley will no doubt prove to be a stepping stone in boosting sales and reinforcing Ducati’s presence in the Northeast,” said Michael Lock, CEO Ducati North America. “Ducati is known for innovative brand tie-ins and we are challenging dogma by exploring creative partnerships like this one with Orange County Choppers. We really looking forward to seeing what they do with the Monster 1100.”
Ducati Hudson Valley’s showroom will be the very first of Ducati’s Retail Design Projects to highlight new elements from Ducati’s visual corporate identity, which include custom-made ‘bike stands’ incorporating graphics tailored to specific motorcycles such as an 848 on a race track or riding a Monster 1100 through curvy mountain roads. Also new to Ducati Hudson Valley is a service area that will feature Ducati’s signature red-and-white paint scheme inspired by Ducati’s MotoGP replica bike, the Desmosedici.
“We prefer to partner with brands that are class leaders so naturally when we were looking to expand beyond choppers, we saw Ducati as a perfect fit,” said Paul Teutul Sr. “Ducati’s global reputation in the Superbike world along with the brand’s style and design elements really make this an unique opportunity for us.”
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