Here is a new twist to the standard free Demo rides that practically all the manufacturers offer at the various motorcycle events like Daytona, Barber, etc. – a premium demo ride that you actually pay a small $20.00 fee (relatively speaking) for. This might just work since it will keep the hordes of people who are not really interested (or can’t afford) an Aprilia from snatching up all the demo ride spots just to ride something they will never really consider buying. This allows the people who are really considering an Aprilia the chance to ride the bike they are interested in. Plus, with the ride being 1.5 hours long you will get a chance to see how you like the bike after the newness and unfamiliarity wears off. Sometimes you don’t know how uncomfortable a seat is until you have ridden an hour. Here’s the press release-
Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 – 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more – or a new set of – cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person.
“A traditional ten-minute, right-hand-turn only demo ride just doesn’t provide enough seat time for someone to understand the attributes that really differentiate Aprilia motorcycles,” says Rick Panettieri, brand manager, Aprilia USA. “Aprilia’s innovative technology, such as the multi-shift-mode sport transmission on the 850 Mana or the tri-map ride-by-wire system of our 750 Shiver and Dorsoduro doesn’t just look impressive on a spec sheet – it really delivers a unique riding experience.
Our new version of the demo ride will give riders more time to fully appreciate Aprilia technology.”
Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to take advantage of the best local and regional riding routes. Along the way, riders can sample and swap new 2009 models such as the all-new Aprilia Dorsoduro 750 as well as long-time favorites, such as the award-winning Tuono and RSV 1000 R. Registration for the ride is exclusively on-site at each event, with sessions available during Daytona Bike Week from 9 am to 5 pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure Daytona registration area at the Aprilia Factory Demo Truck, in front of Daytona International Speedway.
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