BMW posted strong sales for 2006 and even December, normally a slow month due to cold weather was up 36% over last year. They have a really nice line-up of bikes which is obviously helping. From a press release-
Woodcliff Lake, NJ – January 11, 2007… There may be a chill in the air, but sales of BMW motorcycles continue to be hot. Worldwide BMW motorcycle sales for December were up 36.8 percent over the same period the previous year, while annual sales topped 100,000 units. BMW Motorrad USA, the importer and distributor of BMW motorcycles in the United States, also posted increases for December as well as annual sales.
The strong performance was due to the introduction of new models as well as the continued performance of existing models. At the head of the list was the top-selling model – the R 1200 RT – which was named “Best Touring Bike” in 2006 for the second year in a row by editors of Motorcyclist Magazine. BMW’s R 1200 GS model – named “Best Adventure Bike” last year by Motorcyclist – accounted for the marque’s second highest volume. The F 650 GS was BMW’s third best-selling bike. The new K 1200 GT, R 1200 GS Adventure, R 1200 S and R 1200 R were highlights of BMW’s on-going product offensive.
Never missing a beat when it comes to bringing new models to market, BMW Motorrad USA will introduce several new motorcycles for 2007 – the G 650 series, the F 800 series, and the K 1200 R Sport models – all of which are expected to contribute to another strong year.
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